Elements

PIMLR

[def-pimh-ler] noun, acronym - Party In My Living Room
#PARTYINMYLIVINGROOM AIMS TO BRING BACK THE HOUSE PARTY BY OFFERING A QUALITY EXPERIENCE FOR GUEST TO INTIMATELY INTERACT WITH THE LOCAL ARTS COMMUNITY IN NONTRADITIONAL SPACES. BY EXPOSING ATTENDEETO ARTISTS, BRANDS, AND TASTEMAKERSWITH THEIR OWN UNIQUE AND EFFORTLESS COOL, GUEST WILL BE REINFORCED TO ENGAGE AND ACTIVATE WITH THESE ENTITIES VIA EMOTIONAL TRIGGERS THROUGHOUT THE EVENT.PARTY IN MY LIVING ROOM IS A TRUE HOUSE PARTY DESIGNED TO PROMOTE COMMUNITY AND INTERPERONAL RELATIONS THROUGH CELEBRATING MUSIC. LAUNCHED IN FEBRUARY 2015 DURING GRAMMY WEEK AS AN ALTERNATIVE TO THEINDUSTRY PARTIES IN HOOLYWOOD'S CLUB SCENE. LOS ANGELES BASED ARTIST THURZ FILLED A HOUSE IN INGLEWOOD, CA WITH GOOD MUSIC, GOOD PEOPLE AND EVEN BETTER VIBES. EACH PARTY FEATURES LIVE PERFORMANCES FROM LOCAL CELEBRATED ARTISTS, ALL CURATED BY THURZ AND FRIENDS.
9 HOUSES AND 4000+ PARTY GOERS LATER, #PARTYINMYLIVINGROOM HAS BECOME THE GO TO HOUSE PARTY FOR YOUNG CREATIVES, #PIMLR CONTINUES TO GROW ORGANICALLY THROUGHWORD OF MOUTH, AND THROUGH THE SOCIAL CURRENCY OF ITS FEATURED ARTISTS AND GUESTS.

DEMOGRAPHICS

DESCRIPTION
MILLENNIALS
CREATORS
CURATORS
ARTISTS
FASHIONISTAS
SKATERS
BLOGGERS
EARLY ADOPTORS
HYPER SCOIAL

STATS

AGE:
60% 21 - 25 | COLLEGE | PROFESSIONALS CREATORS
40% 26 + CREATIVE PROFESSIONALS CURATORS
MULTICULTURAL AUDIENCE:
35% AFRICAN AMERICANS
25% HISPANICS / LATINS
20% CAUCASIANS
20% ASIAN

GENDER: 55% MALE 45% FEMALE

GOAL

#PARTYINMYLIVINGROOM AIMS TO BRING BACK THE HOUSE PARTY BY OFFERING A QUALITY EXPERIENCE FOR GUEST TO INTIMATELY INTERACT WITH THE LOCAL ARTS COMMUNITY IN NONTRADITIONAL SPACES. BY EXPOSING ATTENDEETO ARTISTS, BRANDS, AND TASTEMAKERSWITH THEIR OWN UNIQUE AND EFFORTLESS COOL, GUEST WILL BE REINFORCED TO ENGAGE AND ACTIVATE WITH THESE ENTITIES VIA EMOTIONAL TRIGGERS THROUGHOUT THE EVENT.

ENGAGEMENT

EACH #PIMLR EVENT FEATURES UNIQUE OPPORTUNITIES FOR GUEST TO ENGAGE WITH ONE ANOTHER AND THEIR ENVIROMENT THROUGH STRATEGICALLY PLACED STYLE POINTS THROUGHOUT THE SPACE.

STYLE POINTS

STYLE POINTS ARE UNIQUE ELEMENTS THAT CAPTURE THE ESSENCE OF THE CITY'S CULTURE AND PROVIDE AN OPPORTNITY FOR GUEST TO ESTABLISH A PERSONAL AND EMOTIONAL CONNECTION WITH THE EVENT, ARTIST AND OTHER ATTENDEES. OPPORTUNITIES FOR BRANDED ENGAGEMENT INCLUDE; ACTIVATIONBOOTHES, PHOTBOOTHS, MOBILE CHARGING STATIONS, WIFI HOTSPOTS WITH CUSTOM LANDING PAGES, AND MORE.


Elements

CONTENT STRATEGY

AUDIO


CURATED SOUNDCLOUD PLAYLIST - INCLUDING FEATURED #PIMLR ARTIST
#PARTYINMYLIVINGROOM MIXTAPE - FEATURING LIVE PERFORMANCES.

VIDEO


PARTY RECAPS - YOUTUBE
PERFORMANCE VIDEO - YOUTUBE
PRODUCT PLACEMENT OPPORTUNITES
ARTIST INTERVIEWS

PHOTOS


BRANDED WITH #PIMLR & SPONSOR'S LOGO
PHOTOBOOTH - LIVE FEED ON partyinmylivingroom.com


Lists

INGRIDENTS

  • MUSIC
  • CREATIVE SOCIAL ATMOSPHERE.
  • LIQUOR

FOLLOW ON SOCIAL MEDIA

  1. #PIMLR
  2. #PARTYINMYLIVINGROOM
  3. #THURZ

Icons

Pagination

Blockquote

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DOWNLOAD #PIMLR FEATURED ARTIST

Phone

(000) 000-0000 x12387

Address

4712 Admiralty Way #1206 #5432
Marina Del Rey, CA 90292
United States of America